THE HIGH CONCEPT MODEL

The High Concept is an academic model, represented as a ten-point formula described by Wyatt (1994), which we can use to try to explain how Hollywood makes big budget films.

1.Post-generic film making
(use of hybrid genres)

2.extended montages
(fast paced editing and use of music)

3.design reflecting advertising styles
(marketed in a way to attract a fan base)

4. easily replicated in publicity
(self contained scenes easily used as trailers)

5. formal excess
(style over content)

6. music track interrupts narrative
(looks and sounds good)

7.self-concious allusions to tv and film
(pleasure of recognition, does not add meaning necessarily)

8.detached appearance of stars
(reference made to stars outside narrative)

9.hyperbolic physiques and action
(obvious exaggeration)

10.ironic distanciation
(idea that stars parody themselves or other stereotypes)